People share things that arouse strong feeling in them, both positive and negative feelings. You can make remember your product more often and therefore increase word of mouth by designing triggers. People share things that make them look good in the eyes of others. And I have some good news! Professor Jonah Berger spent years researching the science of ‘contagiousness’ and in this book he simplified what he learned into six principles. Well, if you want people to pay attention to your posts and share them, then you need to understand the PSYCHOLOGY behind what makes people share. (Hey, at least Aunt Becky liked my post, right?) I’m sure we’ve all had the experience of starting a new social media account and then getting almost no likes or shares aside from some friends. But while it’s true that word of mouth marketing is very powerful, most businesses do not know how to succeed with social media. It feels like most business teachers today are talking about social media. We all love the idea that other people will promote our business for free on Facebook, Youtube and other platforms. In a world of one million self-proclaimed social media “experts,” that’s a breath of fresh air! In this book, Jonah Berger shows us how to succeed with social media using advice that is both practical and most importantly SCIENCE-BASED.

Been featured in media like The New York Times and Harvard Business Review.Published over 50 articles in academic journals,.He is seen as an expert in marketing and social science because he has: Jonah Berger is a professor at Wharton Business school in Pennsylvania.

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